Lysa Allman-Baldwin shared their story and experiences with us recently and you can find our conversation below.
Lysa, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are dedicated to mindfulness and movement. I begin with 10 to 30 minutes of meditation to set my intention, choose an affirmation, and express gratitude for the people and experiences that enrich my life. After that, I move into physical activity—usually yoga, walking, or weight training—to align my energy and start the day feeling grounded and strong.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m the founder of Authenticity & Purpose LLC, where I serve as a keynote speaker and leadership and communications strategist. Organizations hire me to dramatically improve communication and authentic connection. This creates lasting shifts in how people engage and thrive personally and professionally.
At the heart of my philosophy is the belief that we are all leaders—whether in our careers, families, or communities. Yet too often, we overlook our natural gifts and allow fear, self-doubt, or old narratives to “drive the bus.” When we shift that dynamic—by reconnecting with our authenticity and purpose—we not only transform how we see ourselves but also how we show up for others. The result is more engaged interactions, greater clarity and creativity, and environments that inspire genuine growth and impact
Okay, so here’s a deep one: What did you believe about yourself as a child that you no longer believe?
As a child, I internalized the belief—shaped by family and societal influences—that I didn’t measure up, that I was a failure, stupid, and that my thoughts and feelings were somehow wrong unless they aligned with what others expected. Those false beliefs compounded over time and eventually led to a complete mental, emotional, and physical breakdown at age 52. Through therapy and deep inner work, I learned to rewrite those old narratives and recognize that my worth comes from the inside out—not from external validation. One of the greatest gifts that emerged from that experience was my first book, I Cried. And People Loved Me Anyway., which reminds readers that we all have a “what happened” story—but the real power lies in asking ourselves: What are you going to do with it?
If you could say one kind thing to your younger self, what would it be?
You are beautiful, amazing, worthy, and deeply loved. The world is brighter and more complete because you are in it—never doubt that, and never forget it.
Next, maybe we can discuss some of your foundational philosophies and views? What’s a belief or project you’re committed to, no matter how long it takes?
I’m deeply committed to doing everything I can to help end world hunger. It pains me that in this day and age—with all the innovation, wealth, and resources available—so many people still struggle to access nutritious food. Ensuring that everyone has enough to eat isn’t just about survival. It’s about dignity, wellness, and the foundation for a sustainable, thriving world.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you laid down your name, role, and possessions—what would remain?
If I laid down my name, role, and possessions, what would remain is my empathy, kindness, spirituality, adventurous spirit, radiant smile, sense of humor, generosity, and my natural ability to connect with others in a way that helps them feel truly seen, heard, valued, and loved.
Contact Info:
- Website: https://www.AuthenticityAndPurpose.com
- Instagram: @lysa_allman_baldwin
- Linkedin: https://www.linkedin.com/in/lysaallmanbaldwin/
- Facebook: @AuthenticityAndPurpose
- Youtube: @LysaAllman-Baldwin
- Other: Email: [email protected]
Image Credits
Lysa Allman-Baldwin
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