Sofía Castro shared their story and experiences with us recently and you can find our conversation below.
Hi Sofía, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Have any recent moments made you laugh or feel proud?
Absolutely, I recently pushed myself to record interviews in English, something I had avoided for years, even though I run a communication-coaching + purpose-driven video company. Speaking on camera in Spanish feels natural, but doing it in English brought out all my insecurities.
When I finally did it, I celebrated like it was a big win… because it was.
It helped me understand my own clients on a deeper level: the fear, the pressure, the vulnerability of being on camera.
It reminded me that growth doesn’t happen in perfection, it happens in the moments when you try anyway.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Sofía, the face behind Sofía sin filtro and co-founder of Max Xperience, a communication-coaching + purpose-driven video company I built with my husband in the Lowcountry.
I help entrepreneurs show up with confidence, not just in front of the camera, but in their message, their story, and their presence.
What makes our work unique is that it’s honest. We don’t teach from perfection; we teach from experience. As a Latina rebuilding her voice in a new language and a new country, I know what it feels like to be vulnerable, to start over, and to find your place again. That journey shapes the way I coach: with clarity, humanity, and a real understanding of how scary and powerful it is to be seen.
At Max Xperience, we focus on helping people communicate with more courage and less fear, and creating videos that actually say something. Videos with intention, emotion, and purpose. No filters. No poses. Just real stories that connect.
Okay, so here’s a deep one: What relationship most shaped how you see yourself?
Motherhood, without a doubt.
My son is 4 now, and I had him at 34, at an age where I truly believed I already knew who I was. Becoming a mother showed me my brightest parts and my darkest ones. It challenged my identity, my patience, my beliefs, and even the stories I told myself about who I thought I was. Becoming a mom didn’t break me; it expanded me.
It’s the relationship where I’ve learned the most… and the one that keeps teaching me every single day. Motherhood cracked me open in ways I didn’t expect, and in that process, I met a version of myself I hadn’t met before.
If you could say one kind thing to your younger self, what would it be?
I’d tell her to speak to herself with the same kindness she gives to everyone else.
I’d remind her that nothing is wasted, not the mistakes, not the slow seasons, not the moments where she felt lost or unsure.
I’d tell her that softness is not weakness, that her intuition is a superpower, and that one day she will look back and realize she was building something beautiful even when it didn’t look like it.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief you used to hold tightly but now think was naive or wrong?
I used to think that professional success was the whole point — that the person who worked the most, achieved the most, or moved the fastest was the one who “made it.”
Now I see it differently.
Today I believe success is being able to enjoy your life while you’re living it. It’s loving what you do without losing yourself in the process. It’s having space for your work, your family, and your own well-being, all without trying to prove anything to anyone.
I don’t measure success by how much I’ve done anymore… but by how present I feel in my own life.
Okay, so before we go, let’s tackle one more area. Are you doing what you were born to do—or what you were told to do?
I’m doing what I was born to do.
But it didn’t always look this clear.
For a long time, I followed the “right” path , study (I’m a journalist), work hard, build a career, keep moving. And I genuinely loved what I was doing. But purpose didn’t show up until I started helping people find their voice and express themselves with clarity. That’s when everything clicked.
Today, I’m doing work that feels natural to me, storytelling, teaching, creating connection, and helping others communicate with confidence. No one told me to do this. Life simply kept pushing me in this direction until I finally listened.
And once I did, everything started to make sense.
Contact Info:
- Website: https://www.maxtheexperience.com
- Instagram: https://www.instagram.com/sofiasinfiltro
- Linkedin: https://www.linkedin.com/in/sofiasinfiltro
- Facebook: https://www.facebook.com/sofiasinfiltro
Image Credits
Amia Marcell
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