We’re looking forward to introducing you to TyAnn Osborn. Check out our conversation below.
Hi TyAnn, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: Have any recent moments made you laugh or feel proud?
Two of my friends recently hosted a book launch/signing party in Austin to celebrate the publication of my book, A Life Aligned: Keys to Transform Your Work and Life. It was such an affirming event! So many friends and colleagues came out to celebrate, some of whom I first met over 25 years ago. I felt so proud of the book, but more so proud of the amazing people I’ve collected along the way—all each very accomplished in their own right.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m TyAnn Osborn—author, executive coach, and one of the first Gallup-Certified CliftonStrengths experts in the world. I’ve spent the past three decades helping leaders, teams, and high-achieving professionals align their work and lives in a way that honors who they are at their core, not who the world tells them to be.
My company blends strengths-based leadership, mindset and behavior change frameworks, and alignment practices to help people achieve success with more ease, joy, and authenticity. Think of it as success without self-sacrifice. I believe the world doesn’t need more burned-out high performers. It needs people who are energized, aligned, and leading from their best strengths.
Recently, I released my debut book, A Life Aligned: Keys to Transform Your Work and Life, along with a companion workbook. My mission is simple: help people stop fighting themselves and start trusting the internal wisdom that’s been there all along.
I live in West Texas in a tiny desert town near Big Bend National Park, where the wide-open skies mirror the spacious way I think about possibility. From there, I get to support clients across the U.S. and globally, from Fortune 500 companies to mission-driven nonprofits to individuals seeking a life that feels deeply aligned.
Ultimately, I help people see what’s possible, believe in their own brilliance, and take bold steps toward a work and life experience they truly love.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What’s a moment that really shaped how you see the world?
A moment that really shaped how I see the world came in the middle of my own “everything looks great on the outside, but I feel completely misaligned on the inside” season. I had checked all the boxes—successful corporate career, big goals, big job, big life—and yet I remember sitting in my car one day thinking, “Is this it? Because I’m exhausted, and this version of success doesn’t feel like success at all.”
That moment cracked something open in me. I realized that achievement without alignment isn’t sustainable, and it isn’t joyful. It taught me that burnout isn’t a personal failure; it’s a signal. Our emotions aren’t inconveniences to push through. Rather, they’re messages guiding us back to what matters.
Since then, I’ve made it my work and my mission to help others tune in to those signals early, honor who they are, and build a life that fits, instead of forcing themselves to fit a life. That moment didn’t just change how I see my world; it changed how I help others shape theirs.
If you could say one kind thing to your younger self, what would it be?
You don’t have to earn your right to rest, softness, or joy. You already deserve them.
For a long time, I thought success came from grinding, proving, and always being the strong one. I’d tell her, “You don’t have to push so hard. Your worth isn’t measured in effort. It’s measured in who you are, not what you produce.”
The things that make you different will eventually become the things that make you powerful. Trust your instincts. Listen when life whispers. Don’t wait for it to shout. And know that *ease* isn’t the enemy of excellence; it’s often the path to it.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Where are smart people getting it totally wrong today?
I think a lot of really smart people are getting it wrong by confusing capacity with calling.
Smart, capable humans can do a lot of things well, and that’s actually the trap. We take on roles, projects, and even careers because we’re good at them, not because they’re aligned with who we are or what we really want. We mistake being capable for being called.
And then one day we look up and realize we’ve built a life that looks right but doesn’t feel right.
I see brilliant people over-optimizing productivity and under-investing in energy. Overvaluing being the one who can “handle it” and undervaluing rest, joy, creativity, and flow. Over-solving for performance and under-solving for purpose.
The smartest thing we can do today isn’t prove we can do more.
It’s pausing long enough to ask, “Do I even want this?”
Because success doesn’t count if you lose yourself in the process. Alignment is a different kind of intelligence.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you understand deeply that most people don’t?
One thing I understand deeply that I wish more people believed is that the world needs what you have to offer right now.
Not the more polished version of you.
Not the one with the perfect title or the LinkedIn-ready success story.
Not the “once I’ve lost weight / earned more / proven myself” you.
Just you. As you are. Today.
So many talented, capable people delay their dreams and silence their gifts because they’re waiting to feel ready or worthy. But worthiness isn’t earned, it’s inherent. And readiness rarely arrives before action.
Growth doesn’t come from waiting to become the “better” version of yourself. It comes from showing up as you are and letting that version expand.
The world isn’t waiting for your perfection; it’s waiting for your presence, your voice, your lived experience, and the unique way only you can serve.
And once you truly get that, hesitation turns into courage, and comparison turns into contribution.
Contact Info:
- Website: https://www.tyannosborn.com/
- Linkedin: https://www.linkedin.com/in/tyannosborn/
- Youtube: https://www.youtube.com/@tyannosborn
Image Credits
Shana Yurko
Jaclyn Rose
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