What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Jess Haney

There are more and more AI Customer Interview tools that are popping up that essentially let you ‘interview’ customers without *actually* talking to customers. These tools cannot replace talking to your customers and to think that you can improve your tool and grow without talking to your real customers is so naive. Nothing can replace talking to people. Read More>>

Anodea Judith

Working in the ‘industry’ of spiritual teachings (which is an oxymoron if every there was one!), I find myself frequenting yoga centers, retreat facilities, and metaphysical bookstores. The main misconception, or idea I disagree with, is that spirit is better than matter, the mind is better than the body, and the whole focus of spirituality is to detach from the body and the earth. Read More>>

David Bovis

There are a few, but the biggest lie (belief?), is that people resist change. They don’t. Brains resist threat. Yet most leadership and change models still treat resistance as a matter of attitude, mindset, or compliance (ambiguous / subjective terms), rather than a biological response to perceived danger. That’s not just inaccurate, it’s damaging. Read More>>

Rebecca Dolber

Capitalism relies on exponential growth and a lot of unpaid labor, not only from the worker but also from the people and communities that support them. I think the biggest lie any for-profit business or industry tells itself is true cost of doing business under this system. Read More>>

Ali Garner Noel

One of the biggest lies in real estate is that it is all glamour and easy money. The reality is that this business requires constant hustle, strategy, and sacrifice. Another lie is that every agent can do it the same way. Success in this industry does not come from following a script, it comes from authenticity, creativity, and building real relationships. Read More>>

Nicole Garfunkel

The biggest lie of the fashion industry is that you have to be thin to be valued, loved, and fashionable. We are in a time when thinness has once again skyrocketed as a trend, which is perpetuating poor mental and physical health. Read More>>

Joseph Ari’el Towne

One of the biggest lies is that mistakes equate to failure—that if you flub, you will be branded and you won’t work. But the most compelling work isn’t perfect; it’s incredible in bits and sometimes flawed. The antidote for perfection is excellence, and excellence requires risk-taking. On this path, some bits will work better than others. Read More>>

Kimmie Ferrell

There’s no room, or audience, for Black authors who write Black books, especially Black Romance (romances where both main characters are Black) However, time and time again, Black readers have proven them wrong. Read More>>

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