Meet Flori Meeks Hatchett
Smiling woman with shoulder-length brown hair, glasses, wearing a maroon top, against a dark background.

We’re excited to introduce you to the always interesting and insightful Flori Meeks Hatchett. We hope you’ll enjoy our conversation with Flori below.

Hi Flori, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

When I got my first job as a community news reporter, I was fortunate to receive assignments that had the potential to help others: articles that raised awareness of nonprofits, local businesses, and individuals making a difference. I found that very rewarding. Since then, I’ve looked for opportunities to make a difference through my work. Even if a project doesn’t seem meaningful at first glance, it can be when it supports a business’s goals, strengthens job security for employees, or helps an organization grow and serve more people.

Those priorities continue to guide me today.

They also shape how I think about my role as a business owner. It means a great deal to me to expand work opportunities for others in my field, especially experienced writers, editors, and proofreaders. I understand the feast-or-famine cycle of freelance work, and I love being able to offer steady, meaningful projects. My goal is to grow Copybrighters so I can do that more often, for even more people.

Woman with shoulder-length hair and glasses smiling, wearing a maroon blouse and beige pants, standing against a black background.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

My focus these days is getting the word out about my ghostwriting studio, Copybrighters LLC. I launched the company about two years ago after working for more than 20 years as a freelance writer. The idea was to offer clients writing and editing teams that can both create content and shape it into something clear, consistent, and ready to publish.

It was also important to me to create opportunities for other experienced freelance professionals, including writers, editors, and proofreaders.

My husband, Jerry Hatchett, who has been an entrepreneur for most of his career, has been a tremendous source of encouragement and support.

One of our first projects after launching the company was our blog series, The Spotlight™, which profiles inspiring and innovative people in the business and nonprofit spaces. As ghostwriters who work anonymously behind the scenes, it can be challenging to show examples of our work. This series allows us to do that while also helping others raise awareness of their organizations.

Over the past year, we’ve had ongoing opportunities to support nonfiction authors. More and more people are coming to us with drafts they created with the help of AI, and we’ve helped them sound like themselves, reflect their brands consistently, and communicate complex ideas in a way readers can easily understand.

We’ve also been able to celebrate the successes of our team members, including Copybrighters writer and editor Barbara Adams, who recently realized her long-time dream of writing children’s books. Earlier this spring, she published her third storybook, “Who’s a Good Duck?”

Looking ahead, we plan to expand our ghostwriting work, helping more authors turn ideas into books, while continuing to grow our “ghost editing” services that help clients humanize AI-generated content so it reflects their voice.

Woman with glasses smiling, wearing a green floral blouse and beige pants, standing in front of a black backdrop with logos.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

I’d say it’s been a combination of skills and qualities.

First, decades of experience writing and editing have been foundational. I started in community newspaper reporting and gradually expanded into public relations and marketing materials, newsletters, and thought leadership content, including business books and autobiographies. That range of experience has helped me adapt to different voices, industries, and audiences.

Second, being a good listener has been essential. Interviewing clients and hearing them share their stories, memories, and insights is one of my favorite parts of the work. I think that genuine interest helps put people at ease and leads to stronger, more meaningful content.

Finally, I’ve learned the importance of continuing to grow. In recent years, I’ve become very aware that there are always new skills, trends, and technologies to learn. Staying open to that has allowed me to keep evolving and finding new ways to offer value.

For those who are early in their journey, I’d suggest focusing on building a strong foundation but also staying curious. Take opportunities to write and learn in different formats, pay attention to how people communicate, and never underestimate the value of listening. And perhaps most importantly, be willing to keep learning. The field continues to change, and being open to that is what allows you to grow over time.

Woman with glasses and short blonde hair sitting at a table in a cafe, smiling, with three children's books displayed in front.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?

My greatest challenge right now is balancing client responsibilities with the time and focus needed to grow the business.

Client projects, especially writing and editing book manuscripts, are time-sensitive, and they come first. I take that responsibility seriously, so it can be easy for business development to take a back seat.

That said, I’ve made it a priority to carve out regular time to raise awareness of Copybrighters and the value we offer. I do that through our social media presence and our blog series. The Spotlight™ profiles inspiring people in the business and nonprofit worlds, while Typed & True shares practical writing and editing insights for clients and fellow writers.

I also make an effort to stay active in the business community. I attend networking events like the Houston Small Business Expo and participate in organizations such as the Women’s Council of Entrepreneurs. Those experiences have introduced me to potential collaborators and given me valuable perspectives on sales, marketing, and running a business.

More broadly, I’m continuing to grow into the role of business owner, becoming more deliberate about how I talk about our services, how I structure my time, and how I build something sustainable. It’s an ongoing process, but one I’m committed to.

Contact Info:

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