Meet Daniele Marrone

We were lucky to catch up with Daniele Marrone recently and have shared our conversation below.

Daniele, we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?

Probably the most valuable tool in business is confidence but how to build it can be elusive. We’ve all heard the phrase “fake it till you make it” but what does it really mean? You can’t fake the right answer or pretend to succeed that’s a recipe for disaster. I’ve reinvented myself numerous times and in each these simple steps has served me well in achieving confidence and ultimately financial success. First is LISTEN! Not to just winners but those struggling. Every business has a story filled with victories and defeat and hearing those tales is key. Often failures are because we think our customers want what we would want. YOU ARE NOT THE CUSTOMER! Next is the confidence builder and what I tell myself over and over, “solve a problem rule the world”. Now that I know what the failures are and what the customer actually wants it’s a matter of suppling it. There is no better way to build loyalty than to solve a problem for a client or customer. You’re the hero of their story. What better confidence builder is that? Sure there are day to day issues that are unavoidable but don’t overthink them. Look at the why and the solution often is provided for you. Be honest with your mistakes and learn from them. I’m a Clothier which means I’m part Designer, part Image Consultant, part Self esteem Builder. I know that my Custom Suit for a trial lawyer will deliver the right image to a jury while my Hand Made Tuxedo will make a Bride swoon. Each aspect of my business is guided by my CONFIDENCE that I can deliver the ultimate results.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I was semi-retired when I came to my present career. I had a long and profitable life in fashion/beauty and it was time to reinvent myself (again) but what next? I’ve always loved menswear and was presented with the opportunity to take over a classic tailor shop by a good friend and clothier Carmen owner of BuccoCouture. I’d helped him grow his business with advice and it was time for expansion. In November 2019 after negotiating the purchase of a declining tailor shop, I took over the present location and planned it’s revitalization. However, 3 months later COVID shut us down. Disastrous is an understatement but with every problem there is an opportunity. What followed was a total shift in direction. Rather than focus on existing clients I wanted to create a tailoring environment for every man that wants to look great. I had a moto, “There’s a Better You in There” and I became passionate about building a buzz. Without ignoring the clientele, I slowly changed the shops focus. Where no readymade suiting was available, I installed a private label line for men that needed basics in 2 weeks or less. Then added Tux Rental so as to help the groomsmen look as good as the groom in his bespoke Tux. Slowly word of mouth spread that not only were we a “Classic Tailor of Fine Suiting” but a shop that could make every man look his best. It was so exciting to watch it all come together! Lastly we were able to negotiate better on fabric due to the volume we did and soon even the existing clients came to trust my advice on all things menswear. I’m fortunate to love what I do and to have the opportunity to use my passion in such a way that i can feel and look good while doing it.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

I’d have to say the true turning point for me was when I learned how to learn. Things aren’t always how they appear and I’ve tried to look beyond the shine and figure out what really makes things tick then build on that. Next is being organized. Someone taught me long ago to track my results and set small goals to aim for while keeping the big picture on the horizon. I’ve been fortunate to learn from a good deal of people, especially those that didn’t succeed. One such person told me “Selling is easy, it’s buying that creates failures” and that stuck. I learned not bite off more than I can chew while making sure I had what I needed to grow. If I had to share 3 tips with anyone I’d say these are it. Reinvest a percentage into growth while saving some for a rainy day (and it will pour I promise). Make sure you’ve mastered where you are before you take on new tasks, the jack of all trades is still an armature. Most importantly you can’t please everyone but look at your failures honestly and develop strategies to grow the knowledge to not repeat them. If you did all you can and still can please a person it’s them not you, MOVE ON.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

I have to say my parents in a subtle way shaped me into who I am. As a child my Mom worked in a knitting shop sewing linings into people’s handmade items. It was a local shop where people came and sat around a table knitting and talking and I had to go there after school and sit until quitting time. Not only were the yarns so soft and attracting to a kid the idea that people just socializing almost always purchased something didn’t escape my eye. Of course, my Dad taught me the most valuable lesson of all. He was a jolly guy and would treat everyone like they were the most important person in the room. He always said to me “I don’t care if you sweep floors for a living, be the best floor sweeper there is”. That stuck with me my entire life. Be of value and you’ll never be replaced. I lost them young, but am thankful every day for what they did to shape me into the person I am.

Contact Info:

• Website: https://TMclothiers.com
• Facebook: Thomas Mitchell Clothiers