We were lucky to catch up with Amber Poziviak recently and have shared our conversation below.
Amber, so excited to have you with us today. So much we can chat about, but one of the questions we are most interested in is how you have managed to keep your creativity alive.
Even though I work on the business side of music now, I make sure my love for songwriting stays part of my everyday life. I’m consistently writing at home and also collaborating at the studio with others on the team. I’m planning to record and release my first single this year, which I’m really excited about! Making time for my own music reminds me why I got into this industry in the first place and helps keep that creative spark alive.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I’m the Music Licensing Coordinator at Round Table Recording Company, where I help place songs in visual media such as film, television, sports, and advertising. My path into music licensing grew out of being both a creator and an advocate for creators. Every day I work to create opportunities for our team and our artists by building relationships with partners, pitching music, and shaping a catalog that’s not only artistically strong but truly sync-ready.
What makes our work special is that almost all of the music we represent is developed in-house at our studio in Indianapolis, Indiana. I get to see songs move from early writing sessions to fully produced recordings and then into real placements. Our licensing department has been growing quickly, and we currently have publishing deals with Fox Sports, Level 77 Music, and Audio Network, which have opened the door to wider reach and higher-level placements for the artists we work with. It’s incredibly rewarding to tell an artist that their song is going to appear in a Netflix show or air during the MLB Finals.
I’m also a songwriter and vocalist, and that really influences how I show up in this role. I graduated from Belmont University in 2024 with a degree in Commercial Music (Voice), with emphases in Songwriting and Music Business. Because I understand the creative side firsthand, I enjoy giving supportive feedback on what a track might need before it’s ready to pitch, and I’m thoughtful about where and how songs get placed. I see myself as a bridge between the creative and business sides of the industry – helping artists protect the heart of their work while also opening the door to bigger opportunities.
Right now, my focus is on continuing to grow our licensing catalog and expanding our network of industry partners. We’re building something that’s both artist-driven and forward-looking, and it’s exciting to be part of that momentum!
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
First, I have learned that building relationships is everything in this business. Great music matters, but trust and reliability matter just as much. Taking the time to communicate clearly, follow up, stay organized, meet deadlines, and genuinely support the people you work with goes a long way. For anyone early in their journey, I’d say don’t focus only on networking – focus on being helpful, responsive, and easy to work with. That’s what people remember and come back for.
Second, having a strong understanding of the creative side has been incredibly valuable. Because I write and sing myself, I can speak the language of artists and producers, and that makes a big difference when giving feedback or preparing songs for a pitch. You don’t have to be a performer, but you should build creative literacy. The more you understand about things like song structure, production elements, and what makes certain songs work so well on screen, the better you can communicate that to your artists, writers, and producers for the best chance at a placement.
Third is persistence. This side of the industry involves a lot of pitching, waiting, and hearing plenty of “no’s” before you hear a yes. Learning not to take passes personally and instead treating them as guidance makes a big difference. I’m still working on this myself in the early stages of my career, but I’ve found it helps to view each pitch and response as a learning experience to keep refining our pitches, our catalog, and our workflow. Consistency over time will pay off.
How can folks who want to work with you connect?
We’re always looking for new artists, songwriters, and producers who want to join our catalog! If you’re serious about your music and ready to collaborate, we’d love to hear what you’re working on. We’re also open to teaming up with music supervisors, sync agents, publishers, and other catalogs to build strong partnerships and land more placements. Feel free to reach out to me via email!
Contact Info:
- Website: https://thertrc.com/licensing
- Linkedin: https://www.linkedin.com/in/amber-poziviak
- Other: Email: [email protected]
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