We were lucky to catch up with Asha Yarde recently and have shared our conversation below.
Hi Asha, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
I believe my resilience comes from my parents. My parents are from the Caribbean and lived a tough life there. Their dream was to come to America and build a life, they faced a lot of adversity but they kept working towards their dream and it eventually became their reality. They have taught me that in order to make your dreams come true you need to be resilient.
Thanks, so before we move on maybe you can share a bit more about yourself?
My name is Asha Yarde & I am a Registered Nurse as well as the founder and owner of the natural hair care brand Gorgeously Beautiful. I have always been into taking care of my natural hair but became a lot more interested when I was in high school. I used to do a lot of research on the science of hair as well as the science behind the ingredients used in hair products. I used to struggle to find hair care products to properly moisturize my kinky, type 4A, low porosity hair to help me retain length. My hair was constantly dry with tangles which kept leading to breakage. I was tired of having to use multiple products on my hair to define my curls because it ultimately lead to product build up and on top of that my hair care routine would take hours out of my day. I wanted products that catered to my natural hair’s needs so I can have my goals of having healthy hair and being able to retain length. I began creating products in my kitchen and those products became known as Gorgeously Beautiful.
Gorgeously Beautiful is a product line that carries a leave in conditioner, a curly cream, and a sealing oil. These products are called the Curl Defining Moisturizer, Moisturizing Butter, and Sealing Oil. Our products prevent common curly hair problems such as dry hair, breakage, tangles, fairy knots, frizz & etc.
What sets our hair care brand apart from others is that we use a minimal amount of ingredients to give our naturalists simplicity and transparency so they are aware of what is going into their hair as well as a piece of mind knowing our products do not contain any harmful chemicals or preservatives. Our brand contains natural and safe ingredients and does not include any parabens, petroleum, mineral oil, silicones, sulfates, artificial color, formaldehyde and phthalates. Our products are also pH balanced to match the hair’s pH which has a slightly acidic pH, ranging from 4.5-5.5. We make sure our products are pH balanced because it helps to maintain the hair’s natural acidity, which is essential for the overall health of the hair.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The three most impactful skills would be discipline, perseverance, and problem solving. I chose these three skills because they have been extremely impactful while on my journey. Having discipline is important because it has helped me to stay focused on my goals and to continually work towards them. Having perseverance has helped me to keep pushing forward even when I’m having set backs on my journey. Having the skill of being a problem solver is important when you are an entrepreneur because there are problems that will arise and you have to be able to think outside the box to solve these problems. Advice that I would give to people on their journey of entrepreneurship on how to improve these skills is by incorporating them consistently because that is the way that you will be able to sharpen these skills.
How can folks who want to work with you connect?
We’d like to collaborate with those whose mission is similar to ours, whether you are an influencer that focuses on natural hair or even a salon that focuses on styling curly hair. You can collaborate with me by sending an email at: [email protected].
Contact Info:
- Website: https://www.gorgeouslybeautiful.com/
- Instagram: https://www.instagram.com/gorgeouslybeautiful_/
- Facebook: https://www.facebook.com/GorgeouslyBeautifulbyAsha
- Twitter: https://twitter.com/gorgeouslybeaut
Image Credits
Joel Yarde
