People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.
Erica Hoke
What’s most misunderstood about my work is that many women believe infertility doctors are there to find the cause of why they can’t get pregnant and then help them heal that root issue. Read More>>
Nycole Mason

One thing people often misunderstand about Elegant Boutique is that it’s just another beauty supply store. In reality, we’re a mobile, community-driven business that delivers convenience, quality, and care right to our customers’ doors, 7 days a week. Read More>>
Marissa Webb Tonkovic
I think one of the biggest misunderstandings about a photography business is the concept of time. People often assume it’s instant—after all, the click of the shutter only takes a fraction of a second. But what they don’t see is everything that happens behind the scenes. Read More>>
Stacey Constante
Many people assume a portion of my work is limited to nutrition alone, or they equate hormone health only with reproduction. Yet hormones guide nearly every vital process in the body, from blood sugar regulation to thyroid function. Another frequent misunderstanding lies in my work with menstrual cycles. Read More>>
Justin P. Slaughter
A lot of people and I do mean A LOT of people has this misconception that you HAVE to move to LA or you have to be in Hollywood when it comes to making movies; even Major Motion Pictures. When the truth is productions in LA started declining significantly in the Late 90’s early 2000’s. Read More>>
Lynn Tang
My non-profit, United Matriarchy Nations, is dedicated to uniting women from matriarchal societies. Millions of people come from cultures with matriarchal traditions, yet much of the world remains unaware of their existence. They range in size from the Minangkabau of Indonesia with four million people to the Kihnu islanders in Estonia, with less than 1000 inhabitants. Read More>>
Nubia Martin del Campo
I think one of the biggest misunderstandings about what I do is that people think it’s just a detox challenge or some trendy wellness thing. But it’s much more than that. Read More>>
