What would your closest friends say really matters to you?

If you asked your best friends what really drives you—what they think matters most in your life—what would they say? We posed that question to entrepreneurs and creatives from all walks of life, and have shared some of the most interesting responses below.

Dan Obermann

My closest friends would tell you that I care deeply about people, purpose, and moments that matter. They’d say I’m driven by connection – making others feel seen, supported, celebrated, and safe to be themselves. They’d also point out that I’m passionate about building something meaningful, whether that’s my marriage, my business, or a community around music and joy. Read more>>

Abyssinia Campbell

My closest friends would say that family matters most to me, both the family I was born into and the friends who became family. I cherish them. I love the gatherings, the game nights, the BBQs, the vacations… all of it. I’m protective, loyal, and I show up for my people. When I love, I love hard. Read more>>

Gurvinder Bhatia

Loyalty, doing the right thing, making a difference, acting with intent and purpose, living in the moment, having fun and living life to the fullest. Read more>>

Marcus Joseph

Growth ..in all aspects of my life and the truth even if it’s hurtful Read more>>

Karryl Durr-White

“My closest friends would say that what really matters to me is family, community, and helping others become the best version of themselves. I care deeply about nurturing meaningful relationships, giving back, and supporting people as they grow and thrive.” Read more>>

MELISSA GREEN

Being kind. Caring about friends and family and showing that caring in meaningful ways. Standing up for people (and animals) that are less fortunate. <br> Read more>>