People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.
Cynthia Gamboa
One of the biggest misconceptions about the photo booth industry is that it’s just about taking fun snapshots. In reality, it’s an experience-driven business that combines technology, entertainment, and branding. Read More>>
Amoura Carter
A frequent misunderstanding about AC Creative Collective is that we simply “do marketing” in a broad or generic way, when the focus is actually on personalized strategy, hands-on project management, and relationship-driven support that guides clients through every stage from planning to execution with tailored, measurable outcomes. Read More>>
Katie Holland
That the hardest part of being an author is writing the book. That’s typically the easiest part. Getting your name out there is the hardest. Since it’s a mostly solitary endeavor, it can be very hard to make the connections you need. Most of us rely solely on social media to get noticed. Read More>>
Amanda Elliott
think one of the biggest misconceptions about my work is that it’s just ‘pretty handwriting’ or a quick craft, when in fact, it’s a highly specialized and skill-intensive art form that takes years to refine. Read More>>
Lindsey Guerra
A big misconception about social media marketing is that it’s as simple as taking a photo, writing a caption & hitting post. In reality, social media marketing is a luxury service and gives your business an edge over your competitors. What looks effortless on the surface actually takes hours of research, filming, editing & other steps that no one else sees. Read More>>
Chris Packert
The biggest misunderstanding is that people still think of Emerge ID as a “custom workforce development” shop that builds one-off trainings. That was our starting point, but we are currently in the process of rebranding into a full-service instructional design and eLearning development studio—a true one-stop shop for training and education. Today, when a client comes to us, we don’t just produce a course. Read More>>
J. White
The biggest misconception about The Federal Code is that it’s just about winning contracts. What we really do is teach entrepreneurs how to build sustainable businesses that can thrive in the government marketplace. You don’t need to be an expert or own a large company — we’ve helped everyday people succeed by following a proven system. Read More>>
Keri Klein
Some people think that an officiant just stands there for 20 minutes, reads off a piece of paper, signs the marriage license, and goes about their day. I think of it like the picture of an iceberg where you only see the tip above water and the part of the iceberg underwater is massive. Read More>>
Deborah Rinehart
One of the things that is most misunderstood about my business is that so many people don’t realize how acupuncture can help them in everyday life. The number one reason people seek acupuncture is pain-related. But, it can also help with fertility issues, hormone imbalances, perimenopause and menopause symptoms, stress management, and natural skin care options with cosmetic facial acupuncture. Read More>>
Britton Briley
One of the biggest misunderstandings about my business (and the marketing industry in general) is that people think marketing is a switch you flip on and suddenly customers come flooding in. It doesn’t work like that. Marketing is not a magic button; it’s a process, and it’s an investment in both strategy and consistency. Read More>>
Chris and Anna Holmes
One of the biggest misconceptions is that because we love what we do, it shouldn’t cost much — or anything at all. We hear things like “I could get that at a big box store” or “this feels too expensive,” and while we get it — mass-produced art can be very affordable — it’s not the same thing. Read More>>
Rachel Mambach
Most people think I sell art (which I do), but my business is really selling moments. My mandala kits and creativity decks give you a moment of calm for yourself. The art that I create gives you a moment to pause and take in it’s beauty. All my art is one of a kind. Read More>>
Naina Kaur Vohra
I think what’s misunderstood most about digital creators is that they have a very glamorous and easy life. No one comes to watch the kind of hard work that goes into making the content. Everything from the writeup to the editing, music and creative input comes from a digital creator. Read More>>
D-Love Muzic
Most people know my work as a musician/percussionist & producer. What is not fully understood is that I am also the technical and/or musical director for many of the artists, productions & companies I work with. This also crosses over to the non-profit & outreach work I do in the community. Read More>>
