What do you understand deeply that most people don’t?

Over the past decade, we have been profoundly impacted by the wisdom of the community. Every person has wisdom, every person has had experiences and observations that combined with their unique personality let them produce rare gems of understanding and so this question is one of our favorites. Check out the responses from some of the best and brightest entrepreneurs and creatives from within the community below.

Thomas LoFaso

Working in the social media marketing world and technology today is something most people really cant fully grasps. I have been working with so many different brands and companies over the years, and on top of that I am an avid gamer and tech user. I have a background of working on cars, building computers, and working with my hands at various construction jobs. Read more>>

Rich Bullock

That you can be among the best at what you do, even if it is not your primary job or career. Even though I had a 31 year career combined at Rockwell International and Boeing, I managed to maintain a fairly lofty reputation as a bass trombonist during those years. Read more>>

Dana DiPrima

That food is never just food. Every bite connects to something bigger: our health, our environment, our communities, and our economy. Most people think about food in terms of taste, cost, or convenience. But behind every meal is a farmer, a field, a system of policies, and a chain of choices that ripple outward. When you start to really see that connection, everything changes. Read more>>

Amber Elliott

What I understand deeply is that healing is both spiritual and scientific. As a mother, wife, friend, holistic health practitioner, and researcher, I’ve learned that true wellness isn’t just about treating the body—it’s about tending to the spirit that lives inside it. Healing begins when we invite God into the process, allowing faith and understanding to work hand in hand. Read more>>

Faith Streng

Every single one of us is psychic. Being intuitive is our birthright. Being psychic isn’t about predicting the future — it’s about attuning to the subtle energies that are always around us, even when we can’t see or hear them with our human senses. Everything is energy. We know that animals experience frequencies that we as humans don’t. Read more>>

Rowan Mastandrea

I deeply understand that the culture we consume imprints on our subconscious and thus impacts our internal state. It’s not different than how foods we consume either support or antagonize our bodies. The psyche is profoundly absorbent. It is a significant factor in shaping our reality, both individually and collectively. It records what it is exposed to and internalizes it over time. Read more>>

Candice Bledsoe

I understand deeply that leadership is not about titles, accolades, or recognition—it’s about influence, service, and creating space for others to thrive. Many people assume that being a leader means holding power or authority, but true leadership comes from listening, mentoring, and empowering others to see their own potential. Read more>>

Lindsey Kaszuba

That we already have the answers. We live in a world that constantly tells us to look outside ourselves. To follow someone else’s plan, rules, or formula for how to eat, move, live, and even think. But the truth is, your body already knows what it needs. Read more>>

Amy Pierquet

I deeply understand how limiting beliefs can hold you back in business — and in life. Once I became aware of my own limiting beliefs and worked through them, everything shifted. I could see how much they had been restricting my growth and confidence. I can only imagine how the old me showed up in meetings with potential clients energetically. Read more>>

Brianna Wheeler

I deeply understand that America is an idea, not a place. The United States is a hodgepodge of feelings, fears, and ideas in a nation-shaped trenchcoat. It’s tribal land that welcomed immigrants fleeing persecution, only for those same immigrants to enact the same persecution on those who welcomed them. America is nonsensical. It’s new and it’s ignorant in its youth. Read more>>

Marina Simovic Pava

I understand deeply what moves people . I can accurately read the room, energy in the room and I can easily negotiate conflicts. One of the deepest desires human being have is to be understood, heard and loved. Read more>>

Patrick Parker

That the path to truly feeling happy day in and day out is to have a passion and follow that wherever it leads. It might make you super successful and wealthy, or is just a way to get away from the strains of the world. But no matter what it will feed your souls calling. Read more>>

Justin Kerbo

Having a sense of purpose is essential, regardless of how big or small. Purpose gives our lives meaning and direction, helping us overcome challenges and setbacks along the way. But I’ve also learned that purpose alone isn’t enough. We all need people in our lives who notice your growth, celebrate your achievements, and support you along the way. Read more>>

TyAnn Osborn

One thing I understand deeply that I wish more people believed is that the world needs what you have to offer right now. Not the more polished version of you. Not the one with the perfect title or the LinkedIn-ready success story. Not the “once I’ve lost weight / earned more / proven myself” you. Just you. As you are. Today. Read more>>

Chellis Baird

I deeply understand that the work is never truly finished and that every piece is part of a larger whole, constantly evolving. Most people focus on results, but I see beyond that, recognizing how each gesture, material, or mark contributes to a broader, ongoing dialogue. Read more>>

Sarah Ahrens

Success is just showing up every day and doing the work most don’t want to do. That is it. You do this day in and day out for months and it turns into years. That is success! Accept it. Do it. Then you’ll Win at Business! Read more>>

Pamela Caughey

In my 20s, I experienced death – not in physical terms, but emotionally. Up until that point, I had been an over achiever, a triple AAA personality, perfectionist, straight A student, first chair in band, record breaker in track and field, gymnast, cheerleader and Badger Girls state attendee. I was full of confidence and belief that I truly could do anything I wanted. Read more>>

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