Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.
Deon Lawton
One of the biggest lies in the beauty industry is that everything is ‘effortless.’ Clients are often told that seamless, luxury installs are simple to achieve, when in reality it takes skill, education, customization, and intention. Another lie is that anyone can master advanced extension techniques overnight. Read more>>
Lelac Soderberg
A misconception surrounding the field of speech-language pathology is that we are the communication experts who simply ‘fix’ communication. Crucially, a person’s communication often doesn’t need to be ‘fixed;’ it needs to be affirmed and accepted, particularly by the neurotypical world they navigate. Speech-language pathology is so much more than verbal communication. Read more>>
Walter Sellers
“One of the biggest lies in the fitness industry is that there are shortcuts to real, lasting results. We’ve been sold cabbage soup diets, watermelon fasts, ‘6-minute abs,’ and magic pills as if they’re legitimate replacements for discipline, consistency, and hard work. They’re not. At best, they create short-term changes; at worst, they damage people’s metabolism, mindset, and relationship with food and movement. Read more>>
Katya Krenina
One of the biggest lies the fashion industry tells itself is that luxury must chase perpetual novelty to stay relevant. In reality, a focus on enduring silhouettes, heirloom-quality details, and classic color palettes can reinforce brand value and minimize waist. To me, accessories offer a smarter path: they refresh wardrobes with minimal waste and showcase durability and craftsmanship with less material. Read more>>
Ydaly Mer
I think the biggest lie the art world tells itself is that artists can’t succeed unless they’re validated by a handful of institutions, whether that’s galleries, agents, auction houses, or high-level collectors. There’s a whole system built on gatekeeping. Platforms that are supposed to uplift art often only allow participation through galleries or agencies, which already shuts out independent artists who are doing serious work. Read more>>
Yeny Ferreras Raposo
The biggest lie my industry tells itself is that without corporate experience you can never reach to your higher potential. I believe this is the biggest lie in the industry because through my entrepreneurship, I have been able to work with amazing people as a photographer assistant from the industry, such as Katie Levine, Charles Chessler, and companies like Mighty Patch in their beginnings. Read more>>
Paraic Mulgrew
One of the biggest lies in tabletop gaming is the belief that people just want “good games.” As if mechanics alone are the magic. As if the right rule set, the perfect balance tweak, or the hottest new title is what makes the hobby meaningful. Read more>>
Charne Rollins
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One of the biggest lies in the home fragrance industry is the idea that ingredients don’t matter — that what you burn in your home has no impact on your air quality, your mood, your sleep, or your overall wellbeing. Consumers are encouraged to focus on the scent or the pretty packaging, while the actual formulation gets ignored. Read more>>
Lacey Hellenbrand
The biggest misconception we see in the spiritual industry is the belief that there’s one way to walk the spiritual path. We see so many spiritual healers and leaders creating and presenting rules and guidelines as requirements to a spiritual path. They preach behaviors like healthy eating, no alcohol, kindness, daily meditation, rituals, and more. Read more>>
Vivian Burgett
That the only thing that matters is being funny. Comedy is so much more work than people realize and being funny isn’t enough–you need to actually work at it. Read more>>
Simona Eckhold
One of the biggest lies in our industry is that “quality” and “ethics” are easy, that you can claim them without living them. There is often a belief that as long as the branding looks luxurious, the process behind it doesn’t matter. But it does. The truth is that craftsmanship takes time, transparency takes courage, and responsibility requires real decisions, not marketing language. Read more>>
Lena Khais
That success only comes from hustle. The coaching and business world loves to glamorize “grind culture”: the 5 a.m. alarms, the endless launches, the caffeine-as-a-personality days. It sells the illusion that if you just work harder, you’ll finally arrive. But that’s not success. That’s burnout with better branding. The real work isn’t about doing more; it’s about being aligned. Read more>>
