What are the biggest lies your industry tells itself?

Milly Baine

That you must be thin, white, rich, and cis to have a beautiful wedding day. Read more>>

Ej Kempson

One of the biggest lies the music industry tells itself is that talent rises on merit alone, that success is simply a matter of working hard enough or being “good enough.” In reality, the industry is shaped by deeply embedded structures of privilege, gatekeeping, and exclusion that determine who gets heard, who gets funded, and who gets remembered. Read more>>

Jalen Law

I think one of the biggest lies the art world tells itself is that progress equals visibility that if something is seen, posted, or sold, it must have meaning. When I was starting out, I believed that too. I thought the measure of impact was how many people looked at your work. Read more>>

Trina Shook

The Biggest Lie in Our Industry One of the biggest lies our industry tells itself is that great client service and efficient operations can’t thrive without the right technology. In reality, too many medical practices are forced to choose between caring for their clients and managing outdated, inefficient systems that don’t meet their needs. Read more>>

Elena Dinaburg

One of the biggest lies in the advertising industry is that flashy visuals or clever slogans are enough. The truth is, creativity alone doesn’t build lasting brands — strategy does. Too often, agencies chase trends or short-term attention instead of focusing on what really matters: connection, clarity, and consistency. At VIVID, we believe that great design is only powerful when it’s backed by purpose. Read more>>

Katie Grimes

That you have to work hard to get what you want. I believe it’s about working smarter, like what software systems can you use to give yourself more time to do the things you love to do in and out of your business. Can you have clients fill out an application on Jotform, Google form or Dubsado before they inquire to work with you? Read more>>

Melissa Ng Goldner

One of the biggest lies corporate culture tells itself is that fulfillment and ambition can’t coexist. We celebrate resilience but quietly reward burnout. We talk about authenticity while asking people to leave their humanity at the door. And we act like success is one linear climb (as if the only valid path is up). Read more>>

Brandon Miranda

One of the biggest lies the music industry tells itself is that it’s all about chasing the next accolade — the next hit, the next placement, the next big moment. Very few people see music for what it really is: a service-based industry. Read more>>

Lorna Ketler

That plus-size and curvy women don’t deserve fun, fashionable & quality fashions. That larger women should always strive to look smaller and take up less space. Read more>>

Heather Prete

I think the biggest deception in the healing industry is the idea that the goal is to become “better”—a better version of ourselves, a better parent, a better employee, a better spouse. Underneath that way of thinking is the belief that there’s something missing or broken within us that needs to be fixed before we can be okay. Read more>>

Anna Chaney

Since my industry spans agriculture and health, as a regenerative farmer and functional nutrition practitioner and energy healer, I feel there is a universal lie in these two industries. The lie is one that affects each and every human living on Earth today. This is the lie that we cannot feed the world without chemicals. Read more>>

Arielle Beth Klein

1. ‘You have to have a huge, spectacular budget to put on a show.’ Some of the most impactful stories I have experienced have been one storyteller, with a stool and a microphone. 2. ‘No one cares about my story.’ You are called to write a solo show, you have a story to share. Read more>>

Brittany Steiner

I wouldn’t call the trend we see in the design industry on social media a “lie.” It’s more of a tactic to get attention, one that often leads with fear. Feeds are filled with “hot takes” and dramatic headlines like “This tool just killed that tool.” This kind of negativity might drive engagement, but it’s doing more harm than good for our community. Read more>>

Jesse Eads

I feel like I combat this on every level, fans and strangers and world-class musicians alike. Music is so bizarrely misunderstood by most. Read more>>

Renee Jones

The diet industry loves to tell us we just need more willpower, the perfect plan, or a magic shortcut. The truth? That’s a lie—one that keeps people trapped in shame, frustration, and the endless cycle of emotional eating. No pill, potion, powder, or fad can fix what’s really going on. Read more>>

Nathan Gross

That you have to follow a formula to be successful. Here’s the honest answer: there isn’t one, and everybody is different. Keep working on what is authentic to yourself, learn and grow, keep improving on your craft, and you’ll get there. Read more>>

Nick Wucher

Nick & Jacob: That we are all competing with each other, especially at this level we should all be bringing people up. Don’t let your ego get in the way of working with people on the same come up as you. Read more>>

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